We Are

A fractional product development and innovation engine helping high-growth wellness brands build better products, faster.

We Bring

The wellness industry doesn’t need more products. It needs better ones, launched faster, and using higher-quality ingredients.

Timeline Compression

Launch 4x faster than the industry standard.

Tier 1 Global Network

Audited Tier-1 manufacturers, highest quality raw materials and innovation partners.

Regulatory Expertise

Compliance-driven development that protects IP and unlocks the highest-quality claims.

Commercial Alignment

$1.5B+ revenue generated across 50+ brands.

Awards

Award-winning / Credibility Logos

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Our Story

Born from the inside

After decades of building product pipelines for Australia’s most trusted health brands, we saw the same friction on repeat: a lack of true innovation, scattered development, low-quality ingredients, disconnected and often poorly aligned partners and timelines that dragged on in some cases for years.

Too many good ideas never made it to shelf, and if they did, it was too late. The retailers and consumers had already moved on.

Take Friday Off is our solution to this problem. We help high-growth wellness brands remain agile, innovative and ahead. A product development and innovation engine that sits parallel to your internal team, reduces complexity, protects progress and carries the outcome.

Take Friday Off isn’t just a name, it’s a promise. When you partner with us, you get to close your laptop on Thursday night knowing NPD is handled.

Our Values

What's guiding the action we take

Carry The Outcome

By protecting progress and reducing complexity, we produce compliant, category-leading products, crafted with integrity and built to perform.

Speed Without Sacrifice

We compress timelines while raising the standard, delivering rigorously developed products that meet the moment and endure beyond it.

Regulatory As Growth Lever

We don’t fear regulation because we’ve mastered it. From day one, compliance is integrated as a strategic tool to build and protect IP, unlock claims and build trust.

True Craftsmanship

We care about the quality, not just the outcome. Every formulation, every claim, every material choice reflects our respect for the customer, the science and your brand.